What started out of boredom, between ready-to-wear fashion and the catwalk, grew into a career full of imagery and meaning. From rallies and F1 to advertising and architecture, from beauty pageants to jewelry and interiors: I have photographed everything, loose and fixed. But what always remains is my focus on authenticity. No forced smile, but expressiveness. "Drop the smile, give me the truth." This applies both to models and to brands. Because a good image not only shows what you see, but also who you are.
Everyone in, everyone themselves, even in pixels.
School photography is not a side matter. It is a snapshot of a class, a child, a year. That's why I compose group photos from multiple images, so that every child looks good, not by chance, but intentionally. No rushed work, no 'too bad about that one.' Parents appreciate that, schools do too. And yes, I photograph Miss Universe, Miss International, and Miss Netherlands, but that does not make me any less committed to third grade. Because whether it's about fashion or real estate, about jewelry or teachers: I believe that every person and every brand deserves an image that is right.