Good content is honest, clear, and persuasive. But in the AI era, your story must also be machine-readable. That means: clear headings, logical structure, and answers to questions that customers (and AIs) ask.
Performing content is driven by data. We connect editorial to metrics: which questions do customers ask in chatbots, which paragraphs trigger click-throughs, which terms are cited by AIs? Based on this, we design content models with entities (services, cases, prices, burden of proof), consistent naming, and versions for each target group.
We write texts that not only appeal to people but are also picked up by AIs. Think of FAQs, case studies, and reviews that highlight your expertise.
No empty slogans, but concrete examples and honest information. This way, your company is not only found but also chosen by both humans and machines.